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ERIC Number: EJ893889
Record Type: Journal
Publication Date: 2010
Pages: 29
Abstractor: As Provided
Reference Count: 52
ISSN: ISSN-0022-1546
Aim High or Go Low? Pricing Strategies and Enrollment Effects when the Net Price Elasticity Varies with Need and Ability
Curs, Bradley R.; Singell, Larry D., Jr.
Journal of Higher Education, v81 n4 p515-543 Jul-Aug 2010
Detailed data on individual applicants to a large public university are used to demonstrate that net price responsiveness decreases with need and ability. Enrollment effects are simulated and show a movement towards a high tuition/high aid (low tuition/low aid) policy significantly lowers (raises) tuition revenue with a modest increase (decrease) in the number of aid-eligible students. (Contains 7 tables and 8 notes.)
Ohio State University Press. 180 Pressey Hall, 1070 Carmack Road, Columbus, OH 43210-1002. Tel: 614-292-1407; Fax: 614-292-2065; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina