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ERIC Number: EJ893010
Record Type: Journal
Publication Date: 2010
Pages: 4
Abstractor: As Provided
Reference Count: 11
ISBN: N/A
ISSN: ISSN-0009-8655
Empowering Students through Critical Media Literacy: This Means War
Rodesiler, Luke
Clearing House: A Journal of Educational Strategies, Issues and Ideas, v83 n5 p164-167 2010
Media messages are increasingly packaged in ways that blur distinctions between genres. The U.S. Army National Guard's recent campaign incorporating rock stars and popular music to appeal to potential recruits exemplifies this trend, as commercials and music videos become one and the same. Given this increasing trend, critical media literacy education is imperative. This article posits that by introducing the meta-language for discussing media and providing a protocol for exploring the mode, audience, purpose, and situation of media messages, teachers are preparing students to autonomously read media through a critical lens.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Secondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A