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ERIC Number: EJ891786
Record Type: Journal
Publication Date: 2010-Jun
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0004-3931
Swatch Watch in School
Osterer, Irv
Arts & Activities, v147 n5 p24-25 Jun 2010
For centuries, Swiss firms manufactured and sold precision watches and were the undisputed leaders in timekeeping. All this came to an abrupt end when, in the mid-1970s, the Japanese began to make reliable digital watches at a fraction of the cost of the expensive, labor-intensive Swiss product. In 1983, Switzerland answered with the introduction of the stylish, inexpensive Swatch that boasted only 51 working components, and was available in a wide variety of colors and patterns. The authors of "" note the Swatch was an instant success. Today, many people collect Swatch watches, and the scarcer models capture healthy premiums on eBay. This article presents a project designed for high school students in a graphic design class to (1) create four nonobjective patterns, which will eventually grace the face of a faux-Swatch watch; (2) experiment with complementary and analogous color; and (3) enlarge their drawings, accounting for the placement of watch "hands."
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A