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ERIC Number: EJ890606
Record Type: Journal
Publication Date: 2010-May
Pages: 10
Abstractor: ERIC
Reference Count: 39
ISSN: ISSN-1945-3248
Rhetorical Savvy as Social Skill: Modeling Entrepreneur Identity Construction within Educational Content Management Systems
Spartz, John M.
Writing Instructor, May 2010
This article focuses on one aspect of rhetorical training that writing instructors have an opportunity--if not an obligation--to inculcate (or at least introduce) in students studying to be entrepreneurs and taking their writing classes. Specifically, through the use of an open source Content Management System (CMS) (e.g., Drupal or Moodle), instructors are able to model, foster, and provide a safe place for students to practice constructing or cultivating an "ethos," an entrepreneurial identity(ies) in response to the social demands of the course, its projects, and this disruptive technology itself. For the author, and for his students, the discussion and understanding of "ethos" "necessarily assumes some notion of the self and . . . any notion of the self is necessarily reflected in how one approaches "ethos"" (Rivers 286). As part and parcel of a comprehensive course curriculum, "ethos"/identity education in the writing classroom that is managed through a CMS provides these aspiring entrepreneurs an opportunity to contextually practice creating "the narrative[s] that he or she is" (Corder 16) or might be as an entrepreneur. Ultimately, this article will explicate the relationship between "social skills" and entrepreneur success, its inextricable link to "ethos"/ identity construction, and ways in which a CMS plays a role in the practiced cultivation of said "ethos." (Contains 1 figure and 1 note.)
Purdue University (with California State University, San Marcos). Department of English, 500 Oval Drive, West Lafayette, IN 47906. Tel: 765-494-3772; Fax: 765-494-3780; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A