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ERIC Number: EJ890604
Record Type: Journal
Publication Date: 2010-May
Pages: 24
Abstractor: As Provided
Reference Count: 28
ISSN: ISSN-1945-3248
Guerrilla Video: Adjudicating the Credible and the Cool
Sullivan, Patricia; Fadde, Peter Jae
Writing Instructor, May 2010
Because video on the web has spread almost virally, video crafted out of an amateur aesthetic has contributed to a disruption of professional communication economies as it prompts us to ask: Can we use digital video to make work-related communication cool? Professional writing pedagogies are beginning to respond to new student expectations about what and how video can/should represent them, but students' amateur aesthetics sometimes are at odds with professional approaches in ways that lead the students to be thought "amateurs." Thus, students need to know when and how to be credible or cool. This article advocates the rhetoric of guerrilla video, which promotes a rhetorically-based choice of professional or amateur video aesthetics. To make sound choices, we argue, video communicators need to understand professional techniques and conventions, know how to use garage video techniques to approximate that professional video grammar, and know how to adapt an amateur video aesthetic. These processes will assist them in building a sense of which choices are appropriate, and when--or, in adjudicating among the credible and the cool. (Contains 5 figures and 14 notes.) [Figures containing video footage are not available in ERIC version.]
Purdue University (with California State University, San Marcos). Department of English, 500 Oval Drive, West Lafayette, IN 47906. Tel: 765-494-3772; Fax: 765-494-3780; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A