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ERIC Number: EJ890307
Record Type: Journal
Publication Date: 2010-Aug
Pages: 12
Abstractor: As Provided
Reference Count: 42
ISSN: ISSN-0273-4753
Using the Madeline Hunter Direct Instruction Model to Improve Outcomes Assessments in Marketing Programs
Steward, Michelle D.; Martin, Gregory S.; Burns, Alvin C.; Bush, Ronald F.
Journal of Marketing Education, v32 n2 p128-139 Aug 2010
This study introduces marketing educators to the Madeline Hunter Direct Instruction Model (HDIM) as an approach to significantly and substantially improve student learning through course-embedded assessment. The effectiveness of the method is illustrated in three different marketing courses taught by three different marketing professors. The results demonstrate double-digit improvement in student achievement. Examples of application exercises are provided. The HDIM offers a viable tool for use in an environment in which marketing faculties are increasingly required to demonstrate course-embedded assessment as part of annual review, promotion, and tenure processes. (Contains 2 tables and 4 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A