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ERIC Number: EJ890239
Record Type: Journal
Publication Date: 2009
Pages: 19
Abstractor: As Provided
Reference Count: 29
ISBN: N/A
ISSN: ISSN-1036-0026
Internet Usage in Small Businesses in Regional South Australia: Service Learning Opportunities for a Local University
Evans, Nina; Sawyer, Janet
Education in Rural Australia, v19 n1 p15-33 2009
The Internet offers opportunities for electronic trading in the global marketplace and as such it can provide substantial benefits to a business. Despite this, the rate of adoption of e-commerce by small and medium-sized enterprises (SMEs) in Australia has been slower than anticipated and these benefits are not being realised (Pease & Rowe, 2003). Research was undertaken by the Centre for Regional Engagement (CRE) within the University of South Australia (UniSA), in collaboration with the Whyalla Economic Development Board (WEDB), to investigate the current Internet and e-commerce usage by small businesses in the Whyalla region. The research focused on the perceived threat of competing with online businesses, the experience of managers and employees in using the Internet, whether the business has a web presence as a means to increase market share and whether they use the Internet to buy, market and sell their products and services. The researchers came to the conclusion that very few of the businesses surveyed used the Internet optimally, if at all. Service learning opportunities, therefore, exist for students of the School of Computer and Information Science (CIS) at a metropolitan based university to assist the regional campus and small retail businesses in Whyalla in establishing a web presence and e-commerce capabilities, suited to their business needs. (Contains 5 tables.)
Society for the Provision of Education in Rural Australia. P.O. Box 659, Wembly, Western Australia 6913, Australia. Tel: +08-9264-5809; e-mail: admin@spera.asn.au; Web site: http://www.spera.edu.au
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia