ERIC Number: EJ889938
Record Type: Journal
Publication Date: 2004-Apr
Reference Count: 0
Recruit the Student: Adapting Persuasion to Audiences
Smith, Robert E., Jr.
Communication Teacher, v18 n2 p53-56 Apr 2004
Persuasive speeches are a common assignment in numerous public speaking and hybrid communication classes. One theme of persuasion is that the persuasive message should be tailored to the intended receiver. Not only do effective rhetors adapt to the circumstances in which they find themselves, but persuasive efforts are much more likely to be successful if they take into account the beliefs, attitudes, and values of the persuadee. This "receiver-oriented approach" to persuasion is one way in which students are provided with the opportunity to practice audience analysis and to create receiver-oriented persuasive strategies. A list of references and suggested readings is included.
Descriptors: Public Speaking, Persuasive Discourse, Audiences, Audience Analysis, Speech Communication, School Choice, Higher Education, Student Recruitment
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A