ERIC Number: EJ889924
Record Type: Journal
Publication Date: 2004-Jan
Abstractor: As Provided
Reference Count: 0
Using Motivated Sequence in Persuasive Speaking: The Speech for Charity
McDermott, Virginia M.
Communication Teacher, v18 n1 p13-14 Jan 2004
Objective: To select a charitable organization to receive the class monetary donation. Type of speech: Persuasive. Point value: 100 points, which is 20% of course grade. Requirements: (a) References: 5; (b) Length: 5-7 minutes; (c) Visual aid: Yes; (d) Outline: Yes; (e) Prerequisite reading: Chapter 15 (Lucas, 2001), Chapter 7 (McKerrow, Gronbeck, Ehninger, & Monroe, 2000); (f) Additional requirements: None. The five-step motivated sequence organizational pattern (i.e., attention, need, satisfaction, visualization, action) is an effective model for persuasive speaking, but students often select topics inappropriate for this format. This format, however, is perfect for trying to convince an audience they should do something such as give money to a charity. This speech gets students involved on an emotional as well as an academic level and encourages them to think of people other than themselves. This assignment also teaches students how to effectively persuade an audience that may have a different agenda. A list of references and suggested readings is included.
Descriptors: Speech Communication, Audiences, Persuasive Discourse, Speeches, Assignments, Criticism, Philanthropic Foundations
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
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