ERIC Number: EJ889752
Record Type: Journal
Publication Date: 2004-Jul
Reference Count: 0
The 2mC: Shameless Self-Promotion in an Instant!
Hutchins, Holly M.
Communication Teacher, v18 n3 p94-97 Jul 2004
Although the written resume is one of the more important documents in a student's arsenal of employment materials, most business people are equally interested in how well applicants can "orally" present their experience and education. Students who can effectively present their resume not only exhibit strong communication skills in employment interviews but also can successfully network in non-interview settings. For instance, students may stumble upon an opportunity to discuss their credentials in conversations with individuals at a family wedding, at a child's soccer game, or in line at a movie. At any point, students should be prepared to promote their skills, support their assertions of job readiness and success, and demonstrate effective verbal and nonverbal communication skills in a short, succinct presentation. Such are the goals of the 2-minute commercial (2mC). This article describes an activity on persuasive presentation using skills of self-promotion. A list of references and suggested readings is included.
Descriptors: Job Applicants, Persuasive Discourse, Salesmanship, Self Concept, Business Communication, Nonverbal Communication, Communication Skills, Employment Interviews
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A