NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ889690
Record Type: Journal
Publication Date: 2004-Jul
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
Understanding the Stereotype as a Complex Communication Tool: Touchstone Award
Kurylo, Anastacia
Communication Teacher, v18 n3 p74-77 Jul 2004
A cognitive approach that views stereotypes as mental tools that function in information processing has dominated recent work on stereotyping. But regardless of their cognitive utility, an association between stereotypes and social injustice (i.e., prejudice, discrimination) has earned stereotypes the label "bad" and consequently something to be avoided. This activity demonstrates how stereotypes are ubiquitous and casually communicated in interaction. By illustrating how stereotypes are complex tools that function productively in their communication, students learn how to successfully avoid using stereotypes by becoming aware of how to serve these same functions through equally productive and less exclusionary communication. A list of references and suggested readings is included.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A