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ERIC Number: EJ889162
Record Type: Journal
Publication Date: 2010
Pages: 13
Abstractor: As Provided
Reference Count: 4
ISBN: N/A
ISSN: ISSN-1046-8781
Operations Strategy with Paper Boats
Sumukadas, Narendar
Simulation & Gaming, v41 n3 p432-444 2010
When participants in introductory business courses encounter the term "operations strategy," it is not easy for them to appreciate what operations strategy is about, or how it fits with overall business strategy. This game breaks down highfalutin jargon into experiences that participants can readily relate to. While working in teams to make paper boats, and competing with other teams, participants realize that they have intuitively engaged in the formulation and implementation of their team's operations strategy. They begin to appreciate the interplay between the customer's requirements, their own team's strengths, the "competitive priorities" that their team must emphasize, and the tradeoffs inherent in making these decisions. (Contains 1 table and 2 notes.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A