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ERIC Number: EJ888862
Record Type: Journal
Publication Date: 2005-Jan
Pages: 5
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1740-4622
Influence in Action in "Catch Me if You Can"
Meyer, Gary; Roberto, Anthony J.
Communication Teacher, v19 n1 p23-27 Jan 2005
For decades, scholars have worked to understand the precise manner in which messages affect attitudes and ultimately behaviors. The dominant paradigm suggests that there are two methods or routes to attitude change, one based on careful consideration of the messages and the other based on simple decision rules, often referred to as heuristics (Gass & Seiter, 2003; Perloff, 2003). These heuristics or decision rules are powerful persuasion tools, precisely because individuals do not think carefully about the information, but rather respond to the information in a very predictable, almost robotic fashion. A thorough understanding of these automatic responses can enable the persuader to achieve attitude or behavior change, even though the effect may be temporary. In the movie "Catch Me if You Can", several characters have an excellent understanding of these heuristics. Multiple examples of each decision rule can be found in "Catch Me if You Can", the film that serves as the basis for this exercise. This film documents the true escapades of a young con artist who skillfully convinced others that he was an airline pilot, physician, and lawyer all while passing millions of dollars in bad checks. The objective of this article is to define, identify, and apply six persuasive strategies. A list of references and suggested readings is included. (Contains 1 table.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A