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ERIC Number: EJ888811
Record Type: Journal
Publication Date: 2007-Apr
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
Teaching Students How to Analyze and Adapt to Audiences
Seiter, John S.; Gass, Robert H.
Communication Teacher, v21 n2 p45-48 Apr 2007
This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several persuasive artifacts--including magazine advertisements and/or videotaped commercials--and shows them to the students, who then try to guess what kind of magazine or television show would carry those messages. The exercise concludes with the students creating their own persuasive appeal aimed at a particular audience. Although this exercise is used in courses on persuasion, it could easily be adapted for use in courses in public speaking, advertising, marketing, and others. [A list of references and suggested readings is included.]
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A