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ERIC Number: EJ888803
Record Type: Journal
Publication Date: 2007-Jan
Pages: 5
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
The Keynote Address and Its Occasion
Deifell, David C.
Communication Teacher, v21 n1 p1-5 Jan 2007
This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all public speaking is radically situated. The objectives of this assignment are: (1) to prepare and value speeches by analyzing their situations; and (2) to compose an epideictic address appropriate to particular circumstances. This assignment occurs in a two-part sequence: a paper and then a speech. The Occasion Paper allows instructors to reengage and weave together fundamental preparatory issues in a substantive manner. The Keynote Address encourages well-developed, thoughtful speeches with stylistic depth. Through this assignment, students grow to understand why sizing up a situation makes a qualitative difference for speeches. Additionally, students discover people's "value of values." [A list of references and suggested readings is included.]
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A