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ERIC Number: EJ888690
Record Type: Journal
Publication Date: 2010-Jul
Pages: 16
Abstractor: As Provided
Reference Count: 51
ISSN: ISSN-0363-4523
Formative Research regarding Kidney Disease Health Information in a Latino American Sample: Associations among Message Frame, Threat, Efficacy, Message Effectiveness, and Behavioral Intention
Maguire, Katheryn C.; Gardner, Jay; Sopory, Pradeep; Jian, Guowei; Roach, Marcia; Amschlinger, Joe; Moreno, Marcia; Pettey, Gary; Piccone, Gianfranco
Communication Education, v59 n3 p344-359 Jul 2010
Using prospect theory and the extended parallel process model, this study examined the effect of gain/loss message framing on perceptions of severity, susceptibility, response efficacy, and self efficacy (derived from the extended parallel process model), as well as perception of message effectiveness and behavioral intention in a community based Latino American sample. Results indicated no significant differences between a gain- and loss-frame for any of the outcome variables. In addition, message effectiveness, susceptibility, and response efficacy were the best predictors of intention to engage in early testing behavior. (Contains 5 notes and 2 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A