ERIC Number: EJ888689
Record Type: Journal
Publication Date: 2010-Jul
Abstractor: As Provided
Reference Count: 17
Education and Fear: Black and Gay in the Public Sphere of HIV Prevention
Spieldenner, Andrew R.; Castro, Christian F.
Communication Education, v59 n3 p274-281 Jul 2010
In the third decade of HIV/AIDS in the U.S., African American gay and bisexual men constitute the largest growing part of those testing HIV-positive. Education and prevention efforts are being refocused on this population, but there has been a dearth of research on health promotion efforts specifically tailored for this marginalized group. This project examines HIV prevention media campaigns targeting African American gay and bisexual men through a content analysis and a cultural-critical approach. The researchers found that, among 40 social marketing campaigns, the primary tactics were educational and fear-based to promote HIV-related messaging to African American gay and bisexual men.
Descriptors: Health Promotion, Prevention, Homosexuality, Content Analysis, Fear, Males, African Americans, Acquired Immunodeficiency Syndrome (AIDS), Sexually Transmitted Diseases, Mass Media Effects, Cultural Relevance, Social Influences, Marketing
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A