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ERIC Number: EJ887716
Record Type: Journal
Publication Date: 2010
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1542-4715
Marketing Your School Library Media Center: What We Can Learn from National Bookstores
Young, Terrence E., Jr.
Library Media Connection, v28 n6 p18-20 May-Jun 2010
One never gets a second chance to make a first impression. During these tough economic times it's important to promote the school library media center's program and collection as integral parts of the learning process. The changing landscape of librarianship demands a wide selection of approaches to promote library resources. Ideas, strategies, and lessons can be learned from the marketing techniques of the national bookstore chains. School library media specialists can communicate better with students and faculty if they study and apply techniques that bookstores use to communicate with customers. Here is one tip to get started: Experts in customer behavior claim that people entering a store drift toward the right so a store's prime display area is five to twenty steps inside the store to the right of the front door. In this article, the author discusses what a school library media specialist can display in this prime location. (Two additional works are mentioned at the end of the article.)
Linworth Publishing, Inc. 480 East Wilson Bridge Road Suite L, Worthington, OH 43085. Tel: 614-436-7107; e-mail: linworth@linworthpublishing.com; Web site: http://www.linworth.com/lmc/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education; High Schools
Audience: Media Staff
Language: English
Sponsor: N/A
Authoring Institution: N/A