ERIC Number: EJ887594
Record Type: Journal
Publication Date: 2010
Reference Count: 0
Determining the Success of Fundraising Programs
Hiles, Thomas S.
New Directions for Higher Education, n149 p51-56 Spr 2010
Every university and nonprofit in the country is interested in raising more money. Many universities spend millions of dollars to hire experienced staff, build databases, and pay for prospect travel. The question becomes, What is the return on investment? With significant and sometimes drastic budget cuts, university programs are increasingly asked to justify their existence. As with most businesses, evaluating the effectiveness of the sales team is a function of measuring the right data. This chapter explores best practices in evaluating the effectiveness of annual and major gift teams. The article also looks at expectations of measuring the success of start-up programs as opposed to more established programs.
Descriptors: Fund Raising, Program Effectiveness, Best Practices, Educational Finance, Institutional Advancement, Input Output Analysis, Measurement Techniques, Donors, Expectation, Evaluation Research
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Authoring Institution: N/A