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ERIC Number: EJ887473
Record Type: Journal
Publication Date: 2010-Jul
Pages: 12
Abstractor: As Provided
Reference Count: 75
ISSN: ISSN-0144-929X
Knowledge Contribution in Virtual Communities: Accounting for Multiple Dimensions of Social Presence through Social Identity
Shen, Kathy Ning; Yu, Angela Yan; Khalifa, Mohamed
Behaviour & Information Technology, v29 n4 p337-348 Jul 2010
Integrating social presence theory and social identity theory, this study brings system design and social influence aspects together to explain their joint effects on knowledge contribution in virtual communities (VCs). Different from most prior information systems (IS) research that adopts a uni-dimensional approach and restricts social presence to be the subjective nature of media, we developed and empirically tested a model explaining the effects of multi-dimensional social presence on social identification processes and knowledge contribution. An online survey was conducted with four different VCs of interest. The results showed the difference in relative contribution of social presence dimensions on social identity as well as knowledge contribution. Both practical and theoretical implications are discussed. (Contains 5 tables, 2 figures and 2 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A