For many Digital Natives, text messaging or SMS is the communication channel of choice, but preferences in communication channels aren't the only distinguishing traits of Digital Natives. Attitudes and perceptions related to digital privacy, identity, creativity, piracy, and advocacy also help to set younger generations apart. So how does one take these Digital Native realities and build a set of strategies that support one's organization's digital initiatives, especially when technology is quickly and constantly shifting? The answer is actually quite simple--build one's strategies to support the core values of one's users, not to support the advancement of technology. In this article, the author explains the need to look closely at how the tools fulfill the inherent needs and desires of digital identity, privacy, creativity, sharing, and advocacy.