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ERIC Number: EJ886631
Record Type: Journal
Publication Date: 2009-Nov-1
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-0277
Drawing First-Year Students: Seven Inventive Programs Attract Newcomers on Campus
Boule, Michelle
Library Journal, v134 n18 p24-25 Nov 2009
Each new school year, academic librarians are given a fresh crop of students and faculty to entice through the doors, both physical and virtual. Librarians create clever marketing that appeals to their students' intelligence. They devise games to highlight services. They foster a sense of ownership, offer exemplary service that makes their users' lives easier, lend devices their users crave, and stretch to reach the community beyond their walls. This article describes several inventive marketing programs for academic libraries.
Reed Business Information. 360 Park Avenue South, New York, NY 10010. Tel: 646-746-6819; Fax: 646-746-6734; e-mail: ljinfo@reedbusiness.com; Web site: http://www.libraryjournal.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Media Staff
Language: English
Sponsor: N/A
Authoring Institution: N/A