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ERIC Number: EJ885382
Record Type: Journal
Publication Date: 2006
Pages: 13
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1522-8959
Marketing: Marketing 101 for One-on-One
Germain, Carol Anne; Bergman, Elaine Lasda
Public Services Quarterly, v2 n1 p129, 131-142 2006
There are occasions at a busy reference desk when contact time with patrons is limited. A solution to this is to create a mediated reference search service where librarians can have the luxury of conducting extended reference interviews. One-on-one searching services can be very beneficial for library patrons, including students, staff, administrators, and faculty. These mediated searches provide access to costly database services, such as Dialog, which students and faculty need for locating hard to find research materials. In addition, this service provides access support to users with special needs, in particular students with learning disabilities and visual impairments. However, many patrons are unaware of its existence, and making users aware of this valuable service requires a certain amount of effort. Creative strategizing and personal outreach can dramatically change the demand for customized searches. This article offers tips on how to create a good marketing program, which is necessary for getting patrons to take advantage of such service.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A