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ERIC Number: EJ884601
Record Type: Journal
Publication Date: 2007
Pages: 17
Abstractor: As Provided
Reference Count: 42
ISSN: ISSN-0143-4632
Minority Language Advertising: A Profile of Two Irish-Language Newspapers
Kelly-Holmes, Helen; Atkinson, David
Journal of Multilingual and Multicultural Development, v28 n1 p34-50 2007
This paper investigates the Irish-language adscape through an analysis of the profile of two Irish-language newspapers, "Foinse," published in the Republic of Ireland, and "La," published in Northern Ireland. The advertising in both papers is analysed in terms of products and services advertised, advertisers represented and language used. Our results indicate that Irish-language advertising in these papers tends to be confined to traditional domains, and to be used by advertisers who are complying with language planning directives. Beyond this, advertising in Irish is used to identify with certain communities, and its use by private sector advertisers, in a context in which there is a weak communicative motivation for doing so, tends to be mainly symbolic. Our small study shows that the respective advertising profiles of these newspapers do little to challenge common sense assumptions about the language, its role and its status in the respective sociolinguistic environments of both publications. (Contains 5 notes and 5 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ireland; United Kingdom (Northern Ireland)