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ERIC Number: EJ884364
Record Type: Journal
Publication Date: 2008
Pages: 15
Abstractor: As Provided
Reference Count: 16
ISBN: N/A
ISSN: ISSN-1938-727X
Understanding Consumer Needs through Market Research
Overton, Cynthia; Volkman, Cheryl; Silver-Pacuilla, Heidi; Gray, Tracy
Assistive Technology Outcomes and Benefits, v5 n1 p4-18 Fall 2008
The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field; present a collaborative market research activity involving the National Center for Technology Innovation and AbleNet[R], Inc.; and offer suggestions for how an organization with little or no experience with market research can initiate such activities. As demonstrated in this article, findings deriving from market research activities can be used to benefit individual corporations responsible for conducting market research as well as the broader AT community. (Contains 3 tables and 2 figures.)
Assistive Technology Industry Association and SEAT Center. Available from: SEAT Center, Special Education, Illinois State University, Campus Box 5910, Normal, IL 61790. Tel: 309-438-7811; Fax: 309-830-0999; e-mail: atob@atia.org; Web site: http://www.atia.org/i4a/pages/index.cfm?pageid=3305
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Arizona; California; Florida; Kansas; Maryland; Minnesota; New York; North Carolina; Pennsylvania
Identifiers - Laws, Policies, & Programs: No Child Left Behind Act 2001