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ERIC Number: EJ883949
Record Type: Journal
Publication Date: 2010
Pages: 4
Abstractor: As Provided
Reference Count: 7
ISSN: ISSN-0270-4676
Farm Tractors, Occupational Therapy, and Four-Wheel Drive: Transforming a Military Vehicle into a Cultural Icon
Iarocci, Andrew
Bulletin of Science, Technology & Society, v30 n3 p164-167 2010
The armed forces of World War II employed unprecedented numbers of mechanical transport vehicles, precipitating a spike in demand for automotive manufactures. Eager to capture a share of the less certain postwar automobile marketplace, defense contractors such as Willys-Overland pursued a diverse range of product development and advertising strategies, based on the foundation of their military output. This article considers the cultural significance of Willys-Overland's 1/4-ton truck ("jeep"), one of the most widely recognized transport artifacts of World War II. Working from a Canadian perspective, the discussion traces the jeep's transformation from a versatile front line utility truck into an enduring icon of the postwar auto age. (Contains 14 notes.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada