ERIC Number: EJ883923
Record Type: Journal
Publication Date: 2009
Reference Count: 0
College Fundraising: Is There a "New Normal"?
Trusteeship, v17 n6 p8-12 Nov-Dec 2009
The fall of 2008 was a bleak time for college and university leaders. While there was little doubt that state funding would be down for the foreseeable future and general agreement that endowments would take a long while to recover, no consensus existed about the potential impact of the financial crisis on college and university development programs. Advancement officers reported at the time that they had never seen such fear and uncertainty on the parts of donors, and they were concerned that lack of confidence in the economy and changed expectations about investment returns could pose long-term challenges for fundraising. What is the picture a year later? To assess the current climate, the Association of Governing Boards of Universities and Colleges (AGB) interviewed a group of institutional presidents and advancement professionals, asking how their development programs fared during the past year, what they are hearing from donors, changes they've observed in patterns of giving, and management practices that have enabled programs to operate with maximum effectiveness in the current environment. In this article, the author shares the responses and views of the group of institutional presidents and advancement professionals.
Descriptors: Fund Raising, Donors, Educational Finance, Governing Boards, Colleges, Higher Education, College Administration, Financial Support, State Aid, Endowment Funds, Interviews, College Presidents, Institutional Advancement, Public Relations, Administrators
Association of Governing Boards of Universities and Colleges. 1 Dupont Circle Suite 400, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A