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ERIC Number: EJ880393
Record Type: Journal
Publication Date: 2009-Jun
Pages: 13
Abstractor: As Provided
Reference Count: 57
ISBN: N/A
ISSN: ISSN-1096-2409
RECOGNIZE: A Social Norms Campaign to Reduce Rumor Spreading in a Junior High School
Cross, Jennifer E.; Peisner, William
Professional School Counseling, v12 n5 p365-377 Jun 2009
This article studied changes in rumor spreading and perceptions of peers' rumor spreading among students at one public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest that a social norms marketing campaign conducted by a professional school counselor and delivered to students in a junior high can reduce misperceptions of negative social behaviors. (Contains 3 tables.)
American School Counselor Association. 1101 King Street Suite 625, Alexandria, VA 22314. Tel: 703-683-2722; Fax: 703-683-1619; Web site: http://www.schoolcounselor.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Junior High Schools
Audience: Counselors
Language: English
Sponsor: N/A
Authoring Institution: N/A