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ERIC Number: EJ879680
Record Type: Journal
Publication Date: 2010
Pages: 11
Abstractor: As Provided
Reference Count: 10
ISBN: N/A
ISSN: ISSN-0160-8061
The Effect of Implicit and Explicit Rules on Customer Greeting and Productivity in a Retail Organization
Johnson, Rebecca A.; Houmanfar, Ramona; Smith, Gregory S.
Journal of Organizational Behavior Management, v30 n1 p38-48 2010
The purpose of this study was to determine the effects of presenting organizational information through implicit and explicit rules on sales-related target behaviors in a retail setting. Results indicated that when organizational information was presented in a specific form, productivity was increased and maintained longer than when presented in other forms. The data provided by secret shoppers generally resembled the findings of the data collected in the experiment. (Contains 4 figures.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A