ERIC Number: EJ878214
Record Type: Journal
Publication Date: 2007
Abstractor: As Provided
Reference Count: N/A
University Intervention into Community Issues as Dialogic Public Relations: A Case Study
Byrne, Jamie M.
Metropolitan Universities, v18 n1 p30-42 2007
This paper examines a study of the wastewater collection and treatment issues of Little Rock and North Little Rock, Arkansas by University of Arkansas at Little Rock personnel and how it constitutes dialogic public relations. The paper defines dialogic public relations using Kent and Taylor's work and then uses their criteria to describe how this study constituted dialogic public relations. The paper also examines strengths and weaknesses of this approach and makes suggestions for future study.
Descriptors: Futures (of Society), Public Relations, Case Studies, Universities, Sanitation, College Faculty, Dialogs (Language), School Community Relationship, Urban Areas, Environmental Standards, Water
Indiana University-Purdue University Indianapolis (IUPUI), 815 West Michigan Street UC 3140E, Indianapolis, IN 46202-5164. Tel: 317-274-5036; e-mail: email@example.com; Web site: http://muj.uc.iupui.edu/index.htm
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Arkansas