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ERIC Number: EJ877558
Record Type: Journal
Publication Date: 2010
Pages: 17
Abstractor: As Provided
Reference Count: 27
ISSN: ISSN-1449-5554
A Kind of Expertise Reversal Effect: Personalisation Effect Can Depend on Domain-Specific Prior Knowledge
Stiller, Klaus D.; Jedlicka, Rosemarie
Australasian Journal of Educational Technology, v26 n1 p133-149 2010
In instructional multimedia design, it is often recommended that text accompanying pictures be presented in a personalised style to promote learning. The superiority of personalised over formal text is may be explained using social agency theory (Mayer, 2005b), but it has not been investigated empirically whether such effects are valid in classroom settings, or depend on learner characteristics such as domain-specific prior knowledge. In this research, 65 pupils from the 10th grade of German grammar schools received computerised instructions about the structure of the human eye, containing static pictures and on screen text. The texts were written either in formal or in personalised style. Personalisation of the formal text was reached by replacing 130 impersonal articles with second person possessive pronouns and 24 third person articles with second person constructions. For learners with low prior knowledge, personalisation improved drawing and labeling performance, as well as the verbalisation of structural knowledge and transfer. For learners with higher prior knowledge, only labeling and drawing performance were improved, whilst structural knowledge was not affected and transfer performance was equal or reduced. (Contains 7 tables and 1 figure.)
Australasian Society for Computers in Learning in Tertiary Education. Ascilite Secretariat, P.O. Box 44, Figtree, NSW, Australia. Tel: +61-8-9367-1133; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education; Grade 10; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany