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ERIC Number: EJ877487
Record Type: Journal
Publication Date: 2009
Pages: 8
Abstractor: As Provided
Reference Count: 17
ISSN: ISSN-0736-0983
Enriching Planning through Industry Analysis
Martinez, Mario; Wolverton, Mimi
Planning for Higher Education, v38 n1 p23-30 2009
Strategic planning is an important tool, but the sole dependence on it across departments and campuses has resulted in the underutilization of equally important methods of analysis. The evolution of higher and postsecondary education necessitates a systemic industry analysis, as the combination of new providers and delivery mechanisms and changing social parameters gives rise to increased competition and innovation. This article tests the applicability of Porter's five forces model to the higher education industry. While the model provides significant insight into the industry, it has been revised in this article to incorporate government as a prominent sixth force in the analysis.
Society for College and University Planning. 339 East Liberty Street Suite 300, Ann Arbor, MI 48104. Tel: 734-998-7832; Fax: 734-998-6532; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A