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ERIC Number: EJ877350
Record Type: Journal
Publication Date: 2008
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1522-8959
Marketing 2.0
Germain, Carol Anne
Public Services Quarterly, v4 n2 p169-174 2008
There is no doubt that today's student is much more savvy with using computers than the students of years gone by. This tech generation eagerly embraces the Internet, online searching, and the newer Web 2.0 technologies. This latter platform provides users with the ability to interact in a large virtual world, share/take (upload/download) multimedia materials, and create a personal online image for the world to see. Web 2.0 technologies let individuals find new virtual friends, gather information in a visual mode through online video networks, and upload pictures of today's party so all of their friends can enjoy them within minutes. The way in which these resources are utilized reflects a provocative image of the current culture and their use of the digital world. It may seem inappropriate to use some of these popularized utilities for academic purposes; however, since many students use them regularly, they can provide a mechanism for teaching and reaching this virtually engaged population. With creativity and thoughtfulness, these applications allow educators to establish a more nuanced approach to their students; thus entering into their virtual communities of choice. This article addresses several Web 2.0 technologies and applications, and ways in which librarians and libraries can incorporate them into marketing initiatives.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A