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ERIC Number: EJ876621
Record Type: Journal
Publication Date: 2010-May
Pages: 11
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0023-9690
Stimulus Competition in Pre/Post and Online Ratings in an Evaluative Learning Design
Purkis, Helena M.; Lipp, Ottmar V.
Learning and Motivation, v41 n2 p84-94 May 2010
Evaluative learning is said to differ from Pavlovian associative learning in that it reflects stimulus contiguity, not contingency. Thus, evaluative learning should not be subject to stimulus competition, a proposal tested in the current experiments. Participants were presented in elemental and compound training phases with pictures of shapes as CSs. Each shape/pair of shapes was followed by a picture of a happy or an angry face as the US. In Experiments 1 and 2, evaluative ratings were collected before and after the experiment, and, in Experiment 3, participants provided evaluations online. Stimulus competition was evident in all experiments confirming that evaluative learning is sensitive to stimulus contingencies. (Contains 2 figures and 1 table.)
Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A