NotesFAQContact Us
Search Tips
ERIC Number: EJ876351
Record Type: Journal
Publication Date: 2010
Pages: 19
Abstractor: As Provided
Reference Count: 26
ISSN: ISSN-0898-5952
But What Do They Really Expect? Employer Perceptions of the Skills of Entry-Level Instructional Designers
Villachica, Steven W.; Marker, Anthony; Taylor, Kevin
Performance Improvement Quarterly, v22 n4 p33-51 2010
This descriptive study employed a convenience sample drawn from members of a professional organization supporting instructional designers (IDs) to investigate four research questions: What skills do potential employers expect entry-level instructional designers to possess? To what extent have their recently hired entry-level IDs met these expectations? To what extent do these expectations vary across industry, government, and nonprofit settings? To what extent do these expectations apply to entry-level IDs who are recent graduates of master's programs in instructional technology, instructional design, educational technology, and similar disciplines? Analysis of 185 surveys indicated that over half of all respondents expect their entry-level IDs to possess the skills required to complete 22 common ID activities comprising the phases of the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. Respondents typically reported that entry-level IDs could not perform to expectations in spite of assistance, or performed to expectations with a lot of assistance. (Contains 8 tables.)
John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A