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ERIC Number: EJ875459
Record Type: Journal
Publication Date: 2010-Apr
Pages: 26
Abstractor: As Provided
Reference Count: 47
ISSN: ISSN-0360-3989
Self-Enhancement on a Self-Categorization Leash: Evidence for a Dual-Process Model of First-and Third-Person Perceptions
Zhang, Jinguang
Human Communication Research, v36 n2 p190-215 Apr 2010
Research suggests that first- and third-person perceptions are driven by the motive to self-enhance and cognitive processes involving the perception of social norms. This article proposes and tests a dual-process model that predicts an interaction between cognition and motivation. Consistent with the model, Experiment 1 (N = 112) showed that self-enhancement drove influence judgments when messages were normatively neutral--people reported first-person perceptions for in-group-favoring messages and third-person perceptions for out-group-favoring messages. Experiment 2 (N = 208) showed an additive effect when social norms were also in-group-enhancing, but showed a decreased effect when social norms and group-enhancement were discordant. The findings are hard to reconcile with pure motivational or cognitive explanations, but are consistent with the proposed dual-process model.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A