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ERIC Number: EJ875247
Record Type: Journal
Publication Date: 2010-Jan
Pages: 20
Abstractor: As Provided
Reference Count: 63
ISBN: N/A
ISSN: ISSN-1052-0147
Issues in the Analysis of Focus Groups: Generalisability, Quantifiability, Treatment of Context and Quotations
Vicsek, Lilla
Qualitative Report, v15 n1 p122-141 Jan 2010
In this paper I discuss some concerns related to the analysis of focus groups: (a) the issue of generalisation; (b) the problems of using numbers and quantifying in the analysis; (c) how the concrete situation of the focus groups could be included in the analysis, and (d) what formats can be used when quoting from focus groups. Problems with respect to generalisation are discussed; types of generalisation are presented which can be used in focus group research. Arguments are made against using a primarily quantitative perspective in the evaluation of focus group data. It is argued that the situation of the particular group discussion should be taken into account in the analysis. A scheme for analysis that has been developed by the author is presented. Suggestions are made for the characteristics of the quotations in the analyses. (Contains 14 footnotes.)
Nova Southeastern University. 3301 College Avenue, Fort Lauderdale, FL 33317. Tel: 954-262-5389; Fax: 954-262-3970; Web site: http://www.nova.edu/ssss/QR
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Hungary