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ERIC Number: EJ875235
Record Type: Journal
Publication Date: 2010
Pages: 11
Abstractor: As Provided
Reference Count: 14
ISSN: ISSN-0736-0983
The "Virtual Face" of Planning: How to Use Higher Education Web Sites to Assess Competitive Advantage
Meyer, Katrina A.; Wilson, Jeffery L.
Planning for Higher Education, v38 n2 p11-21 Jan-Mar 2010
The research presented in this article demonstrates how to investigate the competitive position of an institution's academic programs or services through an analysis of the Web sites of other higher education institutions. By using information from research/doctoral, master's, baccalaureate, and community colleges across 40 states, this study looked at nine data elements that identify competitive advantage for a hypothetical online degree program. This process can be applied to either one's own institution to determine how well it provides information important to students or to competing institutions to determine where competitive advantage may lie. (Contains 3 figures.)
Society for College and University Planning. 339 East Liberty Street Suite 300, Ann Arbor, MI 48104. Tel: 734-998-7832; Fax: 734-998-6532; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A