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ERIC Number: EJ872077
Record Type: Journal
Publication Date: 2010
Pages: 13
Abstractor: As Provided
Reference Count: 29
ISBN: N/A
ISSN: ISSN-0095-8964
The Role of Knowledge, Social Norms, and Attitudes toward Organic Products and Shopping Behavior: Survey Results from High School Students in Vienna
Gotschi, Elisabeth; Vogel, Stefan; Lindenthal, Thomas; Larcher, Manuela
Journal of Environmental Education, v41 n2 p88-100 2010
In 2005 a survey was used to investigate social norms and attitudes of Viennese high school students (14-20 years, n = 340) toward organic products. Young people, who already participate in household decisions and consume organic products, have not yet been recognized sufficiently in research. The Theory of Reasoned Action and discriminant analysis are used to explore relations of a number of variables and the complex field of factors influencing Viennese high school students' shopping behavior when shopping for organic products. Key findings include the importance of primary socialization in forming social norms and shaping behavior. Surprisingly, knowledge of organic products does not explain students' self-reported shopping behavior when shopping for organic products. Cultural patterns seem to be far more useful to predict behavior and attitudes toward organic products. (Contains 1 table, 2 figures and 2 notes.)
Heldref Publications. 1319 Eighteenth Street NW, Washington, DC 20036-1802. Tel: 800-365-9753; Tel: 202-296-6267; Fax: 202-293-6130; e-mail: subscribe@heldref.org; Web site: http://www.heldref.org
Publication Type: Journal Articles; Reports - Research
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Austria