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ERIC Number: EJ872068
Record Type: Journal
Publication Date: 2010
Pages: 7
Abstractor: As Provided
Reference Count: 38
ISBN: N/A
ISSN: ISSN-0883-2323
Hispanic College Students' Perceptions of Members of Business Occupations: An Exploratory Study
Cory, Suzanne N.; Mullen, Ellen Wall; Reeves, Thomas Edward
Journal of Education for Business, v85 n3 p125-131 2010
The authors explored freshmen Hispanic and non-Hispanic White student perceptions of the members of three different business occupations: bankers, accountants, and marketing managers. Using "t" tests, some differences were found between the two ethnic groups regarding perceived individual characteristics of members of the occupations, but the application of a supervised learning technique to identify the ethnicity of respondents, based on these results, was not successful. Chi-square tests indicated that student responses were often related to whether they knew someone practicing the occupation. The authors offer suggestions for helping students obtain a more accurate understanding of bankers, accountants, and marketing managers. (Contains 5 tables and 2 figures.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A