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ERIC Number: EJ871577
Record Type: Journal
Publication Date: 2009
Pages: 10
Abstractor: As Provided
Reference Count: 29
ISBN: N/A
ISSN: ISSN-0013-1172
Parent and Adolescent Interaction in Television Advertisements as Consumer Socialization Agents
Ozmete, Emine
Education, v129 n3 p372-381 Spr 2009
This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and 11 (100 girls; 140 boys). A scale was used to collect data. The results showed that male adolescents were more heavily affected by television advertisements and their parents' recommendations than female adolescents. Also, adolescents aged between 16-18 enjoyed television advertisements more and based their purchasing decisions on them. The age and gender of adolescents affected not only their interaction with parents relating to television advertisements but also the way they perceived advertisements. (Contains 1 table.)
Project Innovation, Inc. P.O. Box 8508 Spring Hill Station, Mobile, AL 36689-0508. Tel: 251-343-1878; Fax: 251-343-1878; Web site: http://www.projectinnovation.biz/education.html
Publication Type: Journal Articles; Reports - Research
Education Level: Grade 10; Grade 11; Grade 9
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Turkey