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ERIC Number: EJ871433
Record Type: Journal
Publication Date: 2010-Jan
Pages: 12
Abstractor: As Provided
Reference Count: 52
ISSN: ISSN-0278-7393
Pure Mediated Priming: A Retrospective Semantic Matching Model
Jones, Lara L.
Journal of Experimental Psychology: Learning, Memory, and Cognition, v36 n1 p135-146 Jan 2010
Mediated priming refers to the activation of a target (e.g., "stripes") by a prime (e.g., "lion") that is related indirectly via a connecting mediator (e.g., tiger). In previous mediated priming studies (e.g., McNamara & Altarriba, 1988), the mediator was associatively related to the prime. In contrast, pure mediated priming (e.g., "spoon" [right arrow] "can") lacks a strong association between prime and mediator (e.g., "spoon" [right arrow] soup) and between mediator and target (e.g., soup [right arrow] "can"). This study establishes the existence of pure mediated priming and assesses which semantic priming model (spreading activation, compound-cue, or semantic matching) accounts for the results. Pure mediated priming occurred in 3 experiments across double and standard lexical decision tasks. However, such priming did not occur in a continuous lexical decision task, which precludes strategic processing. Overall, results indicate that a modified retrospective semantic matching model provides the best theoretical explanation of pure mediated priming. (Contains 1 footnote, 1 table and 2 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Georgia