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ERIC Number: EJ871428
Record Type: Journal
Publication Date: 2010-Jan
Pages: 7
Abstractor: As Provided
Reference Count: 41
ISSN: ISSN-0278-7393
Does Perceived Race Affect Discrimination and Recognition of Ambiguous-Race Faces? A Test of the Sociocognitive Hypothesis
Rhodes, Gillian; Lie, Hanne C.; Ewing, Louise; Evangelista, Emma; Tanaka, James W.
Journal of Experimental Psychology: Learning, Memory, and Cognition, v36 n1 p217-223 Jan 2010
Discrimination and recognition are often poorer for other-race than own-race faces. These other-race effects (OREs) have traditionally been attributed to reduced perceptual expertise, resulting from more limited experience, with other-race faces. However, recent findings suggest that sociocognitive factors, such as reduced motivation to individuate other-race faces, may also contribute. If the sociocognitive hypothesis is correct, then it should be possible to alter discrimination and memory performance for identical faces by altering their perceived race. We made identical ambiguous-race morphed faces look either Asian or Caucasian by presenting them in Caucasian or Asian face contexts, respectively. However, this perceived-race manipulation had no effect on either discrimination (Experiment 1) or memory (Experiment 2) for the ambiguous-race faces, despite the presence of the usual OREs in discrimination and recognition of unambiguous Asian and Caucasian faces in our participant population. These results provide no support for the sociocognitive hypothesis. (Contains 5 footnotes and 2 figures.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia