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ERIC Number: EJ871116
Record Type: Journal
Publication Date: 2009
Pages: 5
Abstractor: As Provided
Reference Count: 12
ISSN: ISSN-1932-5037
Considerations for Marketing the Health Education Specialist to Employers
Gambescia, Stephen F.; Cottrell, Randall R.; Capwell, Ellen; Auld, M. Elaine; Conley, Kathleen Mullen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky
American Journal of Health Education, v40 n4 p231-235 Jul-Aug 2009
The Coalition of National Health Education Organizations (CNHEO) established a task force in 2003 to design a marketing plan to promote the health education profession. Task force members decided that before developing a full-scale marketing plan to reach employers, they should learn more about employers' current knowledge and attitudes regarding health educators and their current and anticipated hiring practices. Few previous studies had examined these questions and no known formal market research of employers' knowledge, attitudes or beliefs about health educators existed. Hezel Associates produced a market research report in July 2007 on behalf of four sponsoring health education profession member organizations of the CNHEO, and the National Commission for Health Education Credentialing, Inc. This survey enabled collection of current and potential employers' knowledge and attitudes about health educators, the profession and hiring practices. This paper presents the task force's background work, major findings from the employer survey, implications for the profession and future challenges to marketing the profession. (Contains 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A