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ERIC Number: EJ871103
Record Type: Journal
Publication Date: 2009
Pages: 12
Abstractor: As Provided
Reference Count: 53
ISSN: ISSN-1932-5037
Behavioral Intention and Behavior toward the Obese on a College Campus: An Exploratory Analysis of Discriminatory Behavior
Irwin, Carol; Symons, Cynthia W.; Kerr, Dianne L.
American Journal of Health Education, v40 n2 p106-117 Mar-Apr 2009
Background: Discriminatory behavior toward the obese is ubiquitous, which can lead to psychological conditions that exacerbate physical repercussions. Purpose: Using the Theory of Planned Behavior (TPB), this study examined the link between college students' behavioral intention and self-reported behavior toward the obese. Possible connections with demographic variables were explored. Methods: Students at one university participated (n=718). Two scales were developed; one measured behavioral intention--College Obesity Behavioral Intention Scale (COBIS); one measured behavior--College Obesity Behavior Scale (COBS). Alphas fell in the acceptable to excellent range for both instruments. Results: There was a statistically significant correlation (r=0.6642; P=0.001) between the COBIS and COBS. Linear regression was significant (R2=0.4412; P=0.001). A significant regression model (P=0.001) consisting of age group, sex, and BMI status by COBIS and COBS scores was found. Discussion: Behavioral intention among subjects had a significant impact on how they behaved toward the obese. Predictor characteristics for this discriminatory behavior are being male, younger-aged (18-25 years), and have an underweight or normal Body Mass Index (BMI). Translation to Health Education Practice: Further research could identify other TPB constructs (attitude, subjective norms, and perceived behavioral controls) that can shape behavioral intention toward the obese among college students. (Contains 5 tables and 3 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A