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ERIC Number: EJ870601
Record Type: Journal
Publication Date: 2009
Pages: 12
Abstractor: As Provided
Reference Count: 43
ISSN: ISSN-0884-1241
Clients' Satisfaction with Monopolistic Services and Commitment to the Organization: A University Context
Thomas, James L.; Cunningham, Brent J.
Journal of Marketing for Higher Education, v19 n2 p179-190 2009
This study investigates the relationship between monopolistic service providers and customer satisfaction and commitment. The authors investigated how the ethical perceptions of service consumers, their perceptions of service quality, and satisfaction effect commitment to the long-term relationship with monopolistic service providers. Results indicate significant relationships between the constructs, supporting previous study findings and logical thought. Results, managerial implications and research implications are included. (Contains 3 tables and 1 figure.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A