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ERIC Number: EJ869939
Record Type: Journal
Publication Date: 2010-Feb
Pages: 22
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0010-0277
Comparing Perception of Stroop Stimuli in Focused versus Divided Attention Paradigms: Evidence for Dramatic Processing Differences
Eidels, Ami; Townsend, James T.; Algom, Daniel
Cognition, v114 n2 p129-150 Feb 2010
A huge set of focused attention experiments show that when presented with color words printed in color, observers report the ink color faster if the carrier word is the name of the color rather than the name of an alternative color, the Stroop effect. There is also a large number (although not so numerous as the Stroop task) of so-called "redundant targets studies" that are based on divided attention instructions. These almost always indicate that observers report the presence of a visual target ("redness" in the stimulus) faster if there are two replications of the target (the word RED in red ink color) than if only one is present (RED in green or GREEN in red). The present set of four experiments employs the same stimuli and same participants in both designs. Evidence supports the traditional interference account of the Stroop effect, but also supports a non-interference parallel processing account of the word and the color in the divided attention task. Theorists are challenged to find a unifying model that parsimoniously explains both seemingly contradictory results. (Contains 1 table and 16 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A