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ERIC Number: EJ869523
Record Type: Journal
Publication Date: 2009
Pages: 12
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1533-8916
Who Says Your Frames Are Better than Mine? Making the Case for Strategic Framing by Using the Power of Experimental Research
Manuel, Tiffany
New Directions for Youth Development, n124 p71-82 Win 2009
This article details the experimental research on frame effects that provides quantitative evidence that some types of frames have a greater ability to move and affect policy support than others. This method is particularly useful in showing the magnitude by which exposure to alternative ways of thinking about social issues alters the public's policy preferences. This kind of evidence-based approach to communications is a key to success in providing definitive evidence that strategic framing makes a difference in determining the outcome that matters most to policy advocates: public support. (Contains 1 figure, 1 table and 6 notes.)
Jossey-Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Early Childhood Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A