NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ868250
Record Type: Journal
Publication Date: 2009-Dec
Pages: 24
Abstractor: As Provided
Reference Count: 44
ISBN: N/A
ISSN: ISSN-0010-096X
Civic Engagement as Risk Management and Public Relations: What the Pharmaceutical Industry Can Teach Us about Service-Learning
Scott, J. Blake
College Composition and Communication, v61 n2 p343-366 Dec 2009
The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing postsecondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work. (Contains 7 notes.)
National Council of Teachers of English. 1111 West Kenyon Road, Urbana, IL 61801-1096. Tel: 877-369-6283; Tel: 217-328-3870; Web site: http://www.ncte.org/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A