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ERIC Number: EJ867079
Record Type: Journal
Publication Date: 2010-Jan
Pages: 29
Abstractor: As Provided
Reference Count: 59
ISBN: N/A
ISSN: ISSN-0360-3989
Appreciation as Audience Response: Exploring Entertainment Gratifications beyond Hedonism
Oliver, Mary Beth; Bartsch, Anne
Human Communication Research, v36 n1 p53-81 Jan 2010
This article elaborates upon the notion of media enjoyment in the context of film viewing by proposing a complementary type of gratification that we conceptualize as appreciation. Three studies were conducted to tap into the multidimensionality of viewers' entertainment gratifications with a special focus on the domain of more serious, poignant, and pensive media experiences typically associated with genres such as drama, history, documentary, or art films. These studies provide evidence of and measurement for gratifications related to fun and suspense, but also gratifications related to moving and thought-provoking entertainment experiences, with all three gratifications leading to perceptions of entertainment having a more long-lasting or enduring effect. The results are discussed with regard to the theoretical conceptualization of entertainment gratification.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A